@amcnewhampshire’s Communications Committee Begins New Initiatives

If New Hampshire Chapter members have noticed some new ways to stay in touch with AMC happenings in the region, then they have a new chapter communications committee to thank for the changes. New Chapter-wide Facebook and Instagram accounts are two outward signs of the tightening of messaging and outreach across the membership.

The temporary committee was the brainchild of Chapter Chair Bill Warren and Past Chapter Chair Wayne Goertel, who hope the committee can standardize and enhance the messaging from the NH Chapter. “We developed a list (which has since grown) with 36 possible places to communicate with our members. We were only using three to four,” Warren wrote of the process. In addition to the myriad avenues to connect membership, individual committees sometimes have their own social media pages, email groups or newsletters. Coordinating and presenting a consistent message across those platforms will be the thrust of the nearly 18-month-old committee.

Most of that time has been spent finding the right people to lead the initiative. Kathy Ellis and Chris Vaughn stepped into their new roles this past winter, following some informal talks with chapter leadership during the Winter School at Cardigan Lodge. Ellis is from the New Hampshire Lakes Region and is a Class 2 Excursions Leader for the chapter, while Vaughan has a background in sales and marketing and is from the Boston area.

Following the Annual Meeting in October, Warren plans to assist from the sidelines, “As Past Chair, I will be working with this committee to solidify its place and to develop a structure for its future. I have spoken at length with Frank [Miller], and when the apple is ripe, we want to make it a permanent committee.”

The goal of the communications committee is to standardize messaging from the New Hampshire Chapter, including managing email blasts, supporting standing committees, promoting membership recruitment and retention, assisting in Chapter publications and managing social media platforms.

Recently, the committee published an official AMC New Hampshire organization Facebook page. This channel will share chapter news, happenings, updates and information along with cross-promoting content from the larger Club and other chapters.

An AMC New Hampshire Instagram account was also created to increase member engagement through photo sharing. Members are encouraged to tag their photos with @ amcnewhampshire or use the hashtags #amcnh or #amcnewhampshire on their social media posts.

“What we have been doing is a lot of observation before taking action,” Vaughn wrote of the committee. “The chapter is a very strong one...Our thought process is to complement the chapter, not to change it.”

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